Starbucks Finds its Followers

Today’s New York Times includes an interesting article about a new advertising campaign by Starbucks that incorporates some creative uses of social networking.

Regardless of how you feel about Starbucks (I, for one, am a huge fan), it’s clear that they are facing increasing pressure from competitors like the new McCafé line from McDonald’s.

Representatives from Starbucks claim that their company already has a strong following of fans on Facebook and Twitter. So the new campaign is taking cues from these followers to spread the message of their high quality product and differentiate their brand.

At SE2 we’re not out selling mistos or cafés au lait, but we’re always eager to see new uses of social networking that captivate an audience and move the meter on public opinion.