Video Killed the Radio/Newspaper/Magazine Star?

In the midst of the golden age of New Media, what's the best way to get your audience's attention? Make a video that has nothing to do with the thing you're trying to promote. This week's list of top-rated viral video ads proves that no matter what you're trying to sell, push or raise the profile of, all you need is a wacky idea, a thinly-stretched connection to your product, service or issue, and maybe a puppet or two:



(The above video is part of a recent online video ad campaign by UK/Asian telecommunications company Vodafone and is currently the #1 top-rated viral video on the web). You can also track how your video's doing and how it compares to other videos with this video tracking service called Visible Measures.