Clearing the Air (Literally and Figuratively)

I wanted to belatedly describe a recent SE2 project for the Colorado Automobile Dealers Association. For a few years now, we've worked with the auto dealers to help highlight the the fact that the new vehicles they sell are much better for the air than most of the older vehicles they replace.

My daughter has asthma, so I know how bad Denver's high-ozone days can be for those who have breathing difficulties.

The auto dealers have created the Clear the Air Foundation, which highlights how the community can reduce air pollution by taking older cars off the road. Recently, SE2 designed an exhibit at the entrance to the Denver Auto Show with banners, a crushed old car, a video loop, and products made from recycled automobile parts - all highlighting the mission of the Clear the Air Foundation. The message: “A new car is a clean car.”

This is a tough time for the auto industry but it's a great time to get a great deal on a new car. And getting rid of your clunker will help us all breathe easier.