The Best Job in the World

At SE2 we think we have the best jobs in the world but Tourism Queensland may have us beat. To promote Queensland’s little-known islands, Tourism Queensland launched a social media campaign seeking applicants for “The Best Job in the World.” It placed classified ads calling for applications to become the caretaker of one of the Queensland islands. Tourism Queensland not only received thousands of video resumes for the job, it also earned an astounding amount of earned media from across the globe. Talk about a social media campaign that works. Check it out here.