A Picture’s Worth a Thousand Words (and Millions of Dollars)

Growing up, we loved picture books.

OK, we still do. Pictures just have…a way with words, if you will. As media and communication techniques evolve, photos, graphics and video have grown in prominence, sometimes in favor of words. In fact, we’re tempted to insert a photo of adorable puppies right here, just to hold your attention.

If video killed the radio star, Internet may end the newspaper wars. We don’t have a crystal ball to predict the future of the ink-on-newsprint industry. Luckily, we do have this neat Mint.com graphic called “The Death of the Newspaper Industry” that illustrates in easy-to-understand charts the millions of readers, advertisers and dollars in play. The graphs tell a story over time.

Everyone, including our clients, has stories to tell. Visuals and presentation can be vital in crafting the narrative around data and research. Streamlined graphic design and compelling photos can help grab the attention of the media and opinion leaders. We pride ourselves on our expert ability to tell compelling stories using a variety of mediums. Now, if you’ll excuse us, we’re off to the cineplex to see “Where the Wild Things Are” on the big screen.