SE2’s PR 101 Tips for Balloon Boy Family
1. Credibility matters. If this whole embarrassing debacle was truly not a publicity stunt, don’t spend your first 24 hours being interviewed on every possible national news program.
2. Emergency calls first. Then media calls. (9-1-1 before 9News.)
3. Pick the right spokesperson. In 99 percent of cases, this should not be a six year old. They have an unfortunate tendency to tell the truth.
4. Appearances matter. When your parenting skills are under scrutiny, put your puking son to bed…not on the Today Show.
5. Practice, practice, practice. The “I’m Sorry I Yelled at Him” moment must appear heartfelt. Reality TV only works when it looks real.
6. Know any vulnerability that might make you appear batshit crazy (i.e. Wife Swap appearances, You Tube videos, 20-foot flying saucer balloon “crafts”.)
2. Emergency calls first. Then media calls. (9-1-1 before 9News.)
3. Pick the right spokesperson. In 99 percent of cases, this should not be a six year old. They have an unfortunate tendency to tell the truth.
4. Appearances matter. When your parenting skills are under scrutiny, put your puking son to bed…not on the Today Show.
5. Practice, practice, practice. The “I’m Sorry I Yelled at Him” moment must appear heartfelt. Reality TV only works when it looks real.
6. Know any vulnerability that might make you appear batshit crazy (i.e. Wife Swap appearances, You Tube videos, 20-foot flying saucer balloon “crafts”.)
posted by Amy Guttmann at
3:15 PM
5 Comments:
Absolutely great. Spot on! Perhaps now we could create an addenda for Wolf Blitzer and his fawning quasi-interviewing techniques ...
"3. Pick the right spokesperson. In 99 percent of cases, this should not be a six year old. They have an unfortunate tendency to tell the truth."
So, you're suggesting the "right spokesperson" should be a practiced liar? Strange advice from a supposed PR professional.
Dan, this blog post was intended as satire. I'm sorry you didn't pick up on that.
THANK you! Much of this is what I've been thinking as this whole mess unfolded, but you write funny. (Of course you do, you're professionals.)
Thanks, Suz. We try to keep it light and lively.
Post a Comment
Subscribe to Post Comments [Atom]
<< Home