The Best Job in the World

At SE2 we think we have the best jobs in the world but Tourism Queensland may have us beat. To promote Queensland’s little-known islands, Tourism Queensland launched a social media campaign seeking applicants for “The Best Job in the World.” It placed classified ads calling for applications to become the caretaker of one of the Queensland islands. Tourism Queensland not only received thousands of video resumes for the job, it also earned an astounding amount of earned media from across the globe. Talk about a social media campaign that works. Check it out here.

Online Advertising is All About Location, Location, Location

This fun, Friday-afternoon lesson on internet ad placement is brought to you by the wonders of social bookmarking (which caused a hilarious yet partially unsavory article to surface - so we'll just post a few excerpts here).

Solid messaging and a brilliant concept can do wonders for an ad's effectiveness - but are useless if your ad pops up in an unfortunate context. Take a look at some examples of badly placed internet ads:

Taglines We Didn't Choose to Promote our New Website

They say that sometimes the best stuff ends up on the cutting room floor. In this case, everything that ended up on the cutting room floor deserved to be there. Here are some taglines to promote the new and improved PublicPersuasion.com that we rejected.

It’s like a website. Only better.

Our new website can beat up your website.

Web 2.0? This is more like web 8.0.

It’s webtastic!

More than a website. It’s a web experience.

One of the seven wonders of the web.

Free. And worth every penny.

This is the World Wide Whooaaa.

Tired of celebrity trivia? We have trivia on a bunch of unknowns.

Hot Off the Virtual Press: SE2's New, Revamped Website

After moving our office into a hip new building on Sherman Street, it only made sense that we did some home improvements to our place on the web. Our new website not only features a wider template (for those of you who follow the new widescreen monitor trend), but a brand new "Our Work" section to give you a better glimpse of how we work our magic.

Of course, we also made sure our revamped website included navigation to bring you here, to The Megaphone. Our homepage now features a preview of our blog's most recent post. And, for some added social media fun, we now have a company Twitter account - so follow us and stay tuned!