A Chunk of Change

Change is everywhere. Political change. Climate change. The oil change on our car that we just can’t seem to get around to.

This amusing article caught our eye: a Nova Scotia garlic farmer is afraid of potential damaging change to his crops if his town gets high speed Internet.

While we can’t speak to the science of microwave towers’ impact on organic garlic, we do know that high speed Internet and wireless signals have revolutionized the way we communicate and do business.

It wasn’t so long ago that we used the good old postal service or a fax machine to correspond. We paid per minute for telephone calls to other area codes and were even known to step inside a phone booth every once in a while (remember 1-800-COLLECT?) Now we can send e-mail in seconds and use skype to talk to people around the world for free. Though the revolution—and evolution—of high-speed Internet and applications like Facebook and Twitter, it’s now possible to keep in touch with family, friends, fans and followers instantaneously by sharing our opinions, photos and life updates.

We like these changing technologies because they help our clients interact regularly with stakeholders, constituents, and the public, build awareness and communities and reinforce their branding and messaging. We also appreciate the way some members of the traditional media have embraced social media to get story tips (often from us!), find sources and bring readers the news as it happens.

Whether it’s change for the better or the worse, one thing is certain. As Bob Dylan sang, “I feel a change comin’ on.”

Social Media Alternatives to Actually Reading HR 3200

Regardless of how you feel about the debate surrounding health care reform, most would agree that there is a lot of misinformation going around from both sides. A big factor in this is that very few people, including our Senators and Representatives, have actually sat down and read the bill.

We don't blame folks for not jumping at the chance to read a thousand of pages of health care policy jargon. In recognizing that, to truly educate the public about the bill, there has to be a way to make it engaging and digestible, Health Education Partners has produced an interactive guide to HR 3200.

The guide consists of tips for getting the straight facts on the bill and links to a flow chart and an interactive PDF containing section summaries and key points. More importantly they both contain links to the parts of the actual text of the bill that it references, so users can read it for themselves.

We're always looking for ways to make complicated issues more relatable and accessible to the public, and we're glad that social media offers new tools to make our jobs easier.

SE2 Adds CORHIO to Expanding List of Healthcare Clients

SE2 is proud to announce the addition of our newest client, The Colorado Regional Health Information Organization (CORHIO). CORHIO is coordinating Colorado’s efforts to harness technology to allow healthcare providers across the state to securely share patient information.

Gov. Bill Ritter has designated CORHIO as the entity that will coordinate the state’s efforts to effectively use federal stimulus money to manage, share and analyze health information. Expanding the use of these technologies will increase the quality and safety of healthcare for patients, make care more cost effective, and continue to preserve patients’ privacy.

SE2 is excited to have the opportunity to work on this important issue and to help improve healthcare for all Coloradans.