Thursday, November 4, 2010

Another successful ballot initiative

At SE2, we don’t merely dislike losing, we hate losing. Whether it be our favorite sports teams, a family game of Scrabble or a client campaign, we simply can’t stand the thought of giving someone else the win. Some call it competitive, we call it committed.

So this election season we’re celebrating a victory by an 18-point margin for the Mayor Project, a ballot proposal in Colorado Springs to change the structure of city government. This was anything but a sure thing when we started working on it eight months ago. Similar proposals in Pueblo and Aurora in recent years have been resoundingly defeated, as was a measure in Wheat Ridge this fall. And in a year when only one out of nine statewide ballot issues passed, it was not easy to get voters to say “yes” to anything.

But thanks to an outstanding team and a whole lot of hard work, Initiative 300 was passed by Colorado Springs voters 59-41. SE2 provided overall strategic direction to the effort and, in concert with our outstanding partners Robin Bond and Joel Hill, we produced all of the campaign’s radio and television spots, as well as the direct mail and print pieces. From an elementary school class to comparing household detergents, we found simple ways to highlight the benefits of our proposal. We created commercials and materials that stood out from the overwhelming glut of negative campaign ads this election season.

We were privileged to work on this project with an incredibly strong team, including Bryon Allen, Rachel Beck, Patrick Davis, Sarah Jack, Helen Upton and campaign manager Kevin Walker. And the campaign was spearheaded by David and Chris Jenkins, two outstanding corporate citizens in Colorado Springs committed to improving their city. It is always exciting to work with smart and effective folks, and the Mayor Project gave us that opportunity in spades.

Our sincere thanks go out to everyone who worked on this important effort!

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