The Impact Report

When I first walked in the door at SE2 in January, I was introduced to one of my first clients, the Denver Preschool Program (DPP). At the time, they were in the middle of finalizing their 2010 Annual Report and sending it out to their supporters. In the course of talking with DPP and gaining a better understanding for what they were looking for in the Annual Report design, we quickly realized we had a bit of a challenge on our hands.

The Denver Preschool Program provides quality early childhood education to all Denver kids through tuition credits and quality improvement grants for preschool provider. DPP is a very human, emotional program that deals with young children, yet the Annual Report was very numbers-driven.

How do we design a report that reflects of DPP’s primary mission, while at the same time shows the responsible use of tax-payer money?

We worked with our Interim Creative Director Joel Hill to come up with something that achieved all our objectives. He created a young and fun report that reflects the nature of the Denver Preschool Program but also looks professional and displays all the numbers and figures necessary to show its success.

Joel also did a great job of incorporating the DPP logo (below) throughout the document to tie the Annual Report to the DPP “look” reflected in its letterhead and logo.

Take a look at DPP’s 2010 Annual Report.