Trend alert: The Internet is here to stay
That’s right folks. It looks like this whole internet thing is finally catching on.
A few weeks ago I made a presentation to the Pikes Peak chapter of the Public Relations Society of America about engaging audiences online. The group that attended my presentation was a savvy bunch representing some great and important causes.
Here are a few quick highlights from our conversation that day. You can click through the full presentation below for more.
• Message is still everything. Just because the internet opens up new frontiers for audience engagement doesn’t mean you can skip out on the fundamentals of public persuasion.
• Determine who your online audiences are and incorporate them into your communications planning. There’s a good chance that in addition to opening up new ways for you to communicate with existing audiences, the advent of online communication also means that you can communicate with audiences that you didn’t have access to before.
• Perhaps the best thing about online engagement is the ability to measure success. Newspapers have been around for centuries so we have a sophisticated and trusted way of measuring the success of traditional PR—counting impressions, assigning dollar values to earned media placements, etc. While social media has only exploded this decade, the analytics tools that are available today are the just tip of the iceberg when it comes to measurement.
A few weeks ago I made a presentation to the Pikes Peak chapter of the Public Relations Society of America about engaging audiences online. The group that attended my presentation was a savvy bunch representing some great and important causes.
Here are a few quick highlights from our conversation that day. You can click through the full presentation below for more.
• Message is still everything. Just because the internet opens up new frontiers for audience engagement doesn’t mean you can skip out on the fundamentals of public persuasion.
• Determine who your online audiences are and incorporate them into your communications planning. There’s a good chance that in addition to opening up new ways for you to communicate with existing audiences, the advent of online communication also means that you can communicate with audiences that you didn’t have access to before.
• Perhaps the best thing about online engagement is the ability to measure success. Newspapers have been around for centuries so we have a sophisticated and trusted way of measuring the success of traditional PR—counting impressions, assigning dollar values to earned media placements, etc. While social media has only exploded this decade, the analytics tools that are available today are the just tip of the iceberg when it comes to measurement.
Labels: online, online communications, presentation, PRSA
posted by Jill Hamilton at
5:15 PM
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