Website of the Month, compliments of SE2

The world of online communications is hard to keep up with. Just 15 years ago, few organizations had websites, let alone email lists. But today, many of our clients come to us for help in the online realm. Should we be tweeting? Do we really need a blog? What’s the next big social media trend?

Regardless of how fledgling or robust your online communications strategy is, one thing is certain: your organization needs a great website. Websites should serve as the hub of all the other online activity that you engage in. Even if your company was an early adopter and one of the few organizations with a website 15 years ago, there’s a good chance that you have since rebuilt it at least twice.

In the fall of 2009, Executives Partnering to Invest in Children (EPIC) came to us with the idea to create an online toolkit to help Colorado employers meet their employees’ child care needs. After considering their goals, budget and timeline, we recommended working with SiteKreator, a web-based company that builds sites based on templates to save time and money. SE2 managed the website development process, engaged a designer to develop a unique brand (logo, color palette) for the toolkit, and collaborated with EPIC to develop the content.

This month, SiteKreator is featuring the EPIC Employer Toolkit as its website of the month. SiteKreator can be a good option for clients when site functionality can adapt to a template so that resources are freed up to hire a graphic designer to customize the look and feel. We recently used SiteKreator again to create an online annual report for a client that previously printed a large hard copy report. The online version is more interactive, visually appealing and-- most importantly--user friendly. For EPIC, the result is the best of both worlds: we were able to build a functional and easy -to-use site that doesn’t compromise on visual appeal. Check it out!