SE2 rejects spin, embraces candor in holiday letter, t-shirts
SE2 has taken its commitment to transparency to a radical new level with the Colorado-based communications firm’s latest holiday letter and gifts.
SE2 left the “track changes” visible in its holiday letter to give recipients a window into the process of smoothing out the rough edges of reality.
For example, it shows that the original text “What doesn’t kill us makes us stronger” was replaced with “SE2 enters 2012 stronger than ever.”
And “A terrible employment market meant that no one was able to find a better job” became “SE2 grew to 14 loyal employees.”
SE2 also produced for select friends of the firm a t-shirt that drops all pretenses of being anything more than typical corporate swag. In fact, “swag” is spelled out in large letters on the front, with the following definition on the back: “Acronym for ‘stuff we all get.’ The obligatory corporate gift with a logo plastered on it. ‘I was excited when our consultant gave us a holiday gift but it turned out to be just the usual swag.’”
And, yes, the T-shirt includes SE2’s logo.
SE2 also produced a second t-shirt with the word “Trending.” That doesn’t really have anything to do with transparency, but the staff found it entertaining.
SE2 is a full-service mass communications firm focused on public policy, issues and social marketing. 
SE2 left the “track changes” visible in its holiday letter to give recipients a window into the process of smoothing out the rough edges of reality.
For example, it shows that the original text “What doesn’t kill us makes us stronger” was replaced with “SE2 enters 2012 stronger than ever.”
And “A terrible employment market meant that no one was able to find a better job” became “SE2 grew to 14 loyal employees.”
SE2 also produced for select friends of the firm a t-shirt that drops all pretenses of being anything more than typical corporate swag. In fact, “swag” is spelled out in large letters on the front, with the following definition on the back: “Acronym for ‘stuff we all get.’ The obligatory corporate gift with a logo plastered on it. ‘I was excited when our consultant gave us a holiday gift but it turned out to be just the usual swag.’”
And, yes, the T-shirt includes SE2’s logo.
SE2 also produced a second t-shirt with the word “Trending.” That doesn’t really have anything to do with transparency, but the staff found it entertaining.
SE2 is a full-service mass communications firm focused on public policy, issues and social marketing.
posted by Eric Anderson at
1:43 PM
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