Friday, August 10, 2012

Ending the week on a high note

Any long-term reader of The Megaphone knows that it doesn’t take much to launch us into a full-scale celebration here at SE2.

In addition to celebrating personal milestones like marriages and babies, anniversaries of all sorts, and people joining our firm, we also take time to celebrate our professional success in the Art of Public Persuasion®. Because, at the end of the day, we aren’t really driven by confetti, cake and Coke Zero (contrary to popular belief), we’re actually driven by the success of our clients.

And that success is even sweeter when others take note.

Today, we’re toasting to the extra-sweet success of the Colorado Coalition of Cyberschool Families (CCCF), a longtime SE2 client. At a national online schools conference this summer, CCCF won the “Best Earned Media Campaign” award for its work in late 2011 and early 2012, leveraging the media to protect school choice options for Colorado families. The road to this national recognition started in October of 2011, when a state legislator began publicly attacking online schools, questioning their effectiveness. 

Together with coalition parents and CCCF board members, we placed more than 15 news articles, letters to the editor, and guest commentaries by parents that explained the benefits of online schools and rallied support for school choice. That news traveled far as the articles appeared  in news outlets across the state including the Denver Post, Colorado Springs Gazette, Boulder Daily Camera, Longmont Times-Call, Durango Herald, Ed News Colorado,  9News and the Associated Press.
Needless to say, CCCF and SE2 ensured that parents’ voices were heard – loud and clear.  
But, this lesson is about more than winning an impressive award. It’s about the strength and effectiveness of an engaged and activated coalition of supporters.

While we are ecstatic that CCCF was recognized at a national event, the real victory is for the students of Colorado, who continue to have school options thanks to the action of their parents and CCCF.

So, let’s cut the cake, turn up the tunes and get the conga line going for CCCF and for students across Colorado. Congratulations!


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