Monday, October 22, 2012

Political campaigns and the relevance of the Latino community


It is evident that both political parties are engaged in unprecedentedly serious efforts to reach out to Latinos. They are making significant investments to include Hispanics in their marketing tactics.  In a presidential race as close as this year’s, the Latino vote is expected to play a decisive role. It is estimated that between 9 and 13 percent of the total votes in Colorado will come from Hispanics.

In this piece published today by the Denver Business Journal, I try to answer the question: What do the presidential campaigns tell businesses about the importance of the Latino community?

I believe the lessons apply to all kinds of organizations – private, nonprofit and governmental – that understand that their communications need now to be done in an inclusive way, reflecting the new reality we live in.


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